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Sports Media Major

Bachelor of Arts in Sports Media

Turn your passion for sports into a career with the Bachelor of Arts in Sports Media in the at 51³Ô¹ÏÍø. Students in this interdisciplinary 124-credit undergraduate major gain the foundational and professional expertise necessary to work in the fields of journalism, advertising, public relations, broadcasting, media and communication through designated sports media courses offered across Klein College.Ìý

Klein College is one of the largest and most comprehensive media and communication colleges in the country. The Sports Media program is specifically tailored to offer you a clear and structured path for your courses and learning experiences, with support that ensures you are well-prepared for your future in sports media.ÌýÌý

Why study sports media at Klein College?Ìý

  • Real-world opportunities: As a student at Klein, you are encouraged to explore internships directly related to sports media and gain experience in the field before you graduate. Additionally, the Sports MediaÌýprogram focuses on opportunities across all levels of sports, including amateur, high school, college and professional teams.

  • One-of-a-kind career experiences: In this program, you will participate in tailored learning experiences, such as the Sports Media Summit hosted by the at Klein. These events provide direct industry connections and mentorship opportunities.

  • Faculty expertise: Klein College faculty are leading experts in their fields. They bring to the classroom professional, relevant, evidence-based and practical knowledge and experience in media and communication. Sports media faculty work closely with students and professionalsÌýto ensure students are well-versed in the theoretical frameworks of the industry and able to recognize the nuances of a fast-paced, evolving sports media landscape. Their connections with industry professionals and deep knowledge of the field mean students have direct access to relevant insights and professional opportunities.

  • Tailored curriculum: The major’s curriculum is designed to address learning experiences and outcomes specific to the field. It comprises courses in advertising, communication, public relations, production, performance and journalism, as well as a required sports media internship course, Sports Media Learning Experience.

  • Location: Klein College is on 51³Ô¹ÏÍø’s Main Campus in Philadelphia, the fourth-largest media market in the country and home to professional sports teams including the Eagles, Flyers, Phillies and 76ers. Students have many opportunities to get insider views of the sports media field in Philadelphia and beyond before graduating. .

  • Alumni network: The college has a vast yet close-knit community of alumni with successful careers in sports writing, sports casting, media relations, content creations, radio, broadcast news and more.ÌýÌý

Learning Outcomes

  • Foundational knowledge: You will gain a broad understanding of the sports media industry, including its history.Ìý
  • Inclusion and equity: The curriculum focuses on a critical understanding of equity and inclusion in sports media, such as coverage of women in sports, the intersection of race and religion in sports, the influence of social class, and the coverage of LGBTQIA+ issues and athletes with disabilities in sports.Ìý
  • Communication: Students will gain proficiency in writing and communicating about sports.Ìý
  • Critical analysis: As part of the curriculum, students will develop a portfolio of sports media that spans articles, websites, broadcasting reels of printed articles, multimedia websites, and projects examining the influence and coverage of a variety of sports.Ìý
  • Global perspective: You will form a deep understanding of the differences between sports and the differences in sports coverage across multiple countries and cultures.Ìý
  • Performance skills: Sports broadcasting courses are designed to provide students with experience in presenting fact-based reporting on air with , , and/or professional internships.Ìý
  • Presentation skills: You will develop strong reporting and presentation skills in broadcasting, print, public relations or advertising.Ìý

Claire Smith Sports Media CenterÌý

Students in the Sports Media program will gain real-world experience in the field through Klein College’s , a one-of-a-kind, world-class academic center. Named after renowned alum Claire Smith, KLN ’79, the center focuses on the next generation of sports professionals by emphasizing the teaching, training and research of the areas of sports journalism, advertising, public relations and production. .Ìý

Sports Media Summit

Klein College hosts the annual Sports Media Summit. The event features sports celebrity athletes and journalists, and attendees can connect with top leaders in sports media working in Philadelphia and across the country.ÌýÌý

a professional photo of breland moore standing on a playing field

Breland Moore ’14, ’22

Fox 29 Sports Anchor

Breland Moore, a Klein graduate and 51³Ô¹ÏÍø 30 Under 30 awardee, is a Fox 29 sports anchor. While a student, Breland worked with ESPN and traveled the country for various tournaments and bowls. She also worked with OwlSports Update and completed an internship with the Philadelphia Flyers.

Classes & CurriculumÌý

The Bachelor of Arts in Sports MediaÌýcan be completed over four years of continuous study. The curriculum includes sports media foundationÌýand core courses as well as courses specific to each focus area (Sports Media Production and Performance, Sports Communication,Ìýand Sports Journalism). Learn more about focus area courses.

Courses offered as part of this degree program include the following.Ìý

  • Sports Writing

  • Sports Media Relations

  • The Influence of Sports Media on Modern Society

  • Sports Media Learning ExperienceÌý

Learn more about the Sports Media Major curriculum.

Related Graduate Degrees

Tuition & Fees

In keeping with 51³Ô¹ÏÍø’s commitment to access and affordability, the Bachelor of Arts offers a competitive level of tuition with multiple opportunities for financial support.

are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. You can view the full .

These tuition costs apply to the 2025–2026 academic year.

Pennsylvania resident: $21,360.00 per year
Out-of-state: $37,032.00 per year

Our Academic Advisors

Kisha Hence is the academic advisor and assistant program director for the Sports Media Major.Ìý
Phone: 215-204-6603Ìý
Email: ÌýÌý

Our academic advisor will help you stay on track to graduate and ensure you remain on a clear professional path.Ìý

Walk-in advising is available in the first two weeks of the semester for students who need assistance with any registration issues.Ìý

Express advising is available for students throughout the rest of the semester. Advisors answer routine questions in 15-minute sessions.Ìý

For more in-depth, personalized assistance, students may make appointments. To schedule an appointment or ask a question, contact our advising office.Ìý
Phone: 215-204-5273Ìý
Email: Ìý

You can also contact the advising office through under the Klein College tab.Ìý

The Klein Advising Office, which serves all Klein majors, is located at the following address.Ìý

Student Affairs/AdvisingÌý
Annenberg Hall, Room 9Ìý
2020 N. 13th St.Ìý
Philadelphia, PA 19122Ìý

Program Contact

Lauren Bullock is the director and associate professor of instruction for the Sports Media Major. 
Email:  

Student Clubs & Organizations

Joining a student organization can affect your career and college experience in meaningful ways. Not only will you learn how to work with a team, you’ll also gain access to exciting projects, peer support and valuable networking opportunities. Below are examples of student clubs and organizations that can help you excel as a student in the Sports Media program.Ìý

  • is 51³Ô¹ÏÍø’s Collegiate Mid-Atlantic Emmy award-winning show that airs live every Friday at noon on TUTV. .ÌýÌý
  • promotes and increases diversity in sports media through internships and scholarships, mentoring initiatives, and networking events.Ìý

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Study Away

Take on new challenges, experiences and viewpoints in an array of academic settings in the U.S. or around the world, through the Sports Media Major’s Global Opportunities programs.Ìý

You have the option of studying or interning in in the U.S. and around the world, including , and more.Ìý

These study away programs are designed to not only enhance your marketability in the global workplace, but also to increase your cultural capital and support your personal growth.Ìý

Questions?Ìý
Representatives from our Global Opportunities office are available to answer any questions you may have. Ìý
Phone: 215-204-2354Ìý
Email: Ìý

Our Global Opportunities programs create leaders in media and communication by providing opportunities to study and work while experiencing life in influential urban centers worldwide.Ìý

Accreditation

51³Ô¹ÏÍø’s departments and programs are accredited by the .Ìý

Additional Program Information